Supporting businesses affected by SCIRT rebuild works was critical to help businesses continue to operate, and to maintain community confidence.
SCIRT used many communications channels to maintain an open and honest dialogue with the community during its rebuild programme. These helped build tolerance and understanding around the disruptive nature of SCIRT's work. Regular community surveys showed SCIRT's most effective communication tool was the Work Notice.
Independent research underpinned SCIRT's communications programme, providing insights into the public's perception of its work and identifying areas for improvement. The research was used to measure and drive performance against ambitious targets for SCIRT's Customer Satisfaction Key Performance Indicators (KPIs). On average, SCIRT achieved satisfaction scores of 80 per cent, the highest of any rebuild organisation.
In November 2011, SCIRT established a research programme that would be used for the next five years to measure and guide its performance in the eyes of the community.
Work site information days were a positive way to build relationships with the local community. The public was invited to visit the site on a set day and meet the people working there.
Work in residential, commercial and businesses areas invariably happened "behind the fences" for safety reasons. Site visit information days were proven to be an effective way for the local community to get up close to see the work and speak to the people undertaking the repairs.
Effective stakeholder communication and engagement was critical to the success of SCIRT's rebuild programme. In a post-disaster environment, the community was already under considerable stress. About 150 SCIRT construction projects at any one time within a relatively small city (population approx. 360,000) could be highly disruptive to residents, businesses and commuters.